Archive for the ‘pharma7’ Category

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(Magyar) A betegek és a szakemberek is a Wikipédiához fordulnak először

Tuesday, March 18th, 2014

Sorry, this entry is only available in Magyar.

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(Magyar) Sanofi – új online közösség szülésznők számára

Saturday, March 15th, 2014

Sorry, this entry is only available in Magyar.

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(Magyar) Online kommunikáció – a brandépítés és vásárlói hűség alapvető feltétele

Wednesday, March 12th, 2014

Sorry, this entry is only available in Magyar.

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(Magyar) Digitális megoldások és átalakuló orvosi komunikáció

Sunday, March 9th, 2014

Sorry, this entry is only available in Magyar.

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(Magyar) A gyógyszeripari cégek szerepe a közösségi marketing folyamatokban

Thursday, March 6th, 2014

Sorry, this entry is only available in Magyar.

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(Magyar) Megbízható online orvosi közösségek az eredményes gyógyszeripari értékesítésért

Monday, March 3rd, 2014

Sorry, this entry is only available in Magyar.

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Listen to the Internet: The Patient Communication Opportunity

Friday, February 28th, 2014

Zuzanna Fiminska examines the importance of, and numerous options for, a comprehensive patient communication strategy within the pharmaceutical industry. – See more at: http://social.eyeforpharma.com/patients/listen-internet-patient-communication-opportunity#sthash.zRMKnfJS.dpuf

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In-Depth: A brief history of digital patient engagement tools

Tuesday, February 25th, 2014

Without a doubt patient engagement is one of the more important trends in healthcare and health IT right now. Over the past few years the tools that look to enable patient engagement between providers and patients have changed markedly. It is important to note, however, that the tools themselves are just a small part of the story — they can go a long way toward improving patient engagement, though. The drivers of the patient engagement buzz are varied, but one big one is the federal government’s Office of the National Coordinator’s (ONC) Meaningful Use (MU) program, which is beginning to include requirements for very basic patient engagement services.

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Beyond the Pitch: Future-Proofing the Pharma Rep

Saturday, February 22nd, 2014

While every CEO knows that the effectiveness of his sales force has a profound impact on overall profitability, the task of getting the most out of every seller remains a problem for many, particularly within the pharma industry.

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BHF uses LEGO in first aid campaign

Thursday, February 20th, 2014

The British Heart Foundation (BHF) has turned to iconic LEGO building blocks for its latest resuscitation first aid advert.

The new campaign, created by London-based media agency PHD, was designed for online media, the British Heart Foundation told PMLiVE, and aims to promote the use of hands-only CPR.

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