Pearl Hungary Kft.

In the quickly changing market environment choosing the right strategy for handeling customers is key. To be successful the satisfaction rate of cusromers needs to be increased.

With combining our experience in customer service with our knowledge gathered in the healthcare sector we are able to support the optimalization of the sales and marketing functions of our clients. To this end we provide complex services primarily in the form of BTL solutions, but we work with ATL solutions as well as needed.

Telemarketing

Often a more efficient and cost effective way of targeted communication is message delivery vi phone, in which we have significant experience.

We carry out our TM campaigns with operators specializing in the field of healthcare, especially toward physicians and patients.

In the healthcare sector telemarketing can be an effective tool for contacting a target group before the season, validating the introduction of a new product or indication circuit, informing the group about changes in price or conditions of subsidy. In addition to delivering messages there is usually a possibility for targeting a specific group and for updating current physician databases.

We provide inbound and outbound telemarketing services from internal resources or by involving external partmers. Our services include:

• Outgoing calls:
  • Research,
  • Providing information
  • Building and updating databases
• Building and operating infoline systems
• Telemed service (outgoing/incoming calls operated by physicians/medical students)

Direct Mail campaigns

We carry out comprehensive DM campaigns based on the specific needs of our clients:

• Providing concept and strategy
• Database management
• Personalization, packaging, mailing
• Recording answers, data
• Campaign analysis

Sms and email marketing solutions

Through our system we provide direct marketing solutions which makes us able to deliver mass messages to a specific target audience in the most up-to-date and time efficient way.

• Delivering personalized text messages and emails
• Providing database
• Accepting and managing incoming messages
• Providing statistics

Medical meteorology

We provide medical meteorology services to family physicians and specialists among others. Doctors are informed via short messages about current changes in weather and their physiological effect.

Organization of medical conferences

We organize medical conferences carrying out all steps from invitations to organizing the events.
Telemarketing services:

• We inform selected physicians about the conference, and help with registration in case of positive feedback.
• We create and manage the registration database of the event from the first check-in up until the end of the conference including registration at the actual venue.

DM services:

• We provide invitations, reminders, program brochures and other print materials with planning, implementing, mailing graphic design elements as well.

Services in connection with organizing conferences:

• Finding the most suitable venue based on the need of our client.
• Providing high quality and selective catering
• Providing the equipment, staff and any necessary facilities
• Organizing social and cultural programs for conferences.
• Unique and original decorations for the venue of the event

• not buying recommended/prescribed medication
• taking medication irregularly/not at the right time
• interrupting current therapy
• taking the wrong dose
• ignoring information about certain interactions with other medications or food items

The marketing solutions provided by us answer the following questions (without being exhaustive):

• What influences physicians and pharmacists while priscribing, selling medications?
• The assessment of a specific product or agent among physicians or pharmacists
• What kind of attitude do patients have towards a specific product or agent?
• What influences and how the collaboration and adherence of patients?
• The market position of a given product or agent
• What kind of possibilities does a product or agent have on the market?
• How effective was a delivered communication activity?
• From what aspects is it necessary to train pharma representatives visiting physicians and pharmacists?

Based on our research experience, professional knowledge of the market and consultant competences we not only provide data, graphs, charts and studies, but we provide input that can be converted into strategies successfully used during decision making processes.

We provide entire marketing programs, which include our consultants analyzing research results within the market environment, providing strategic guidelines and setting up action plans while also answering the questions of clients.

For all research projects we use specifc methodology in line with the business-related questions of the clients.

According to this we apply qualitative methods for understanding and exploring the business-related issues of our clients, while we use quantitative methods for strategic planning and for helping the decision making process.

Based on the always changing market we continuously broaden our range of research methods to meet our clients’ needs on a level of higher quality and to ensure the proactivity making our current clients even more successful.

Within our qualitative methods we put a significant emphasis on group and individual interviews. Group (traditional focus groups, conflict, creative and small groups) discussions are informal, where participants communicate and share their views based on the script built according to the goal of the research and with the help of a moderator. As a necessary tool for these kinds of studies our company has a room with a built-in one-way mirror ensuring the effectiveness of the research and offering an opportunity for our clients to look into the discussion in real time.

Individual (deep, professional) interviews are carried out with the help of carefully selected, qualified, experienced colleagues making sure not to influence respondents any way. We also provide a peaceful, calm environment necessary for these interviews. We work with pre-written interview structures approved by the client (4-5 pages long with open-ended questions according to the current situation).

Among our quantitative studies we carry out in-person, phone or independently completed surveys according to the current task. Our surveys are created according to the specific topics and questions, which are answered in a print (paper-based), or electronic (computer terminal, online) format. Processing the data is completed with an online system and qualified colleagues at our data processing system.

The basis of our telemarketing activity is provided by our own call center, where 25 trained operators specialized to the healthcare sector provide services, since we know that communication with medical professional requires unique professional knowledge.
Based on the need of our clients we also carry out secondary research as well, to compliment our primer studies and to explore a field, special market, and to provide, compare detailed actual traffic information (IMS) and research results.

To create the correct sample for our studies up-to-date databases are required. We regularly update, check our current databases and with the help of our research we add more and more target groups to our system.
We usually present our studies, results and explain the data in terms of the market environment during in-person meetings. These demonstrations – and based on specific demand during further presentations – provide an opportunity for consultation, where we can help to make strategic decisions according to the results, and to build the findings into everyday business procedures.