Archive for the ‘pharma7’ Category

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Pharma gets social: GE Healthcare partners to engage cancer community in live tweetchat

Tuesday, February 18th, 2014

Daniel Ghinn of Creation Healthcare discusses the recent #TacklingCancer tweetchat held by GE healthcare in his monthly ‘Pharma gets social’ article.

(Continued from “Pharma gets social: traditional and social media fuel online row over Merck’s Gardasil“)

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Apple Prepping Sensors That Predict Heart Attacks, Report Says

Sunday, February 16th, 2014

We now know that Apple held closed-door talks with Tesla, a meeting of two innovative companies that hints at a number of possibilities. But buried in that same report from the San Francisco Chronicle is the news that Apple may also be preparing to release a heart-attack prediction device.

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(Magyar) A brit háziorvosok és a digitális információszerzés

Friday, February 7th, 2014

Sorry, this entry is only available in Magyar.

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(Magyar) Krónikus betegségek monitorozása közösségi média eszközökkel

Wednesday, February 5th, 2014

Sorry, this entry is only available in Magyar.

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(Magyar) Digitális megoldások az idősebb korosztály körében

Sunday, January 26th, 2014

Sorry, this entry is only available in Magyar.

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(Magyar) Wikipédia: A gyógyszerekkel kapcsolatos kommunikáció legnépszerűbb közösségi felülete

Wednesday, January 22nd, 2014

Sorry, this entry is only available in Magyar.

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Survey Finds 56% of Pharma Unsatisfied with Digital Strategy

Saturday, January 18th, 2014

In the pharma industry, solid intelligence about the anticipated trends for the new year gives you the chance to make your business strategy a real working tool. But guesswork isn’t the answer and assumptions do not intel make, so we conducted a survey of 119 players in the market to find out what they believe are the top trends we will see in 2014.

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Should pharma be social? Patients respond

Tuesday, January 14th, 2014

Zoe Dunn’s recent article, “Should pharma abandon social media?” raised some compelling points that called into question pharma’s approach to patient engagement through social media. Can social media provide a demonstrable ROI? Is pharma willing to commit to a long-term relationship, a critical underpinning of social media engagements?

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The iPad’s Future in Pharma

Saturday, January 11th, 2014

Three years into the Apple-led tablet era, the iPad is still being used as no more than a glorified touchscreen. Gabriel Cangiano, Ron Kane, and David Windhausen look at the key role it can play in the future of pharma. The first phase of development for any revolutionary new technology often looks a lot like what came before. The earliest cars resembled horse-drawn carriages; computer keyboards even today use the same layout as typewriters did in the 19th century. In some cases it takes many generations — human generations, not technology generations — to explore the full potential of a revolutionary new technology

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Disney and Lilly publish diabetes books online

Tuesday, January 7th, 2014

Lilly Diabetes and Disney’s series of books for families with children who have type 1 diabetes are now available in digital format. The books, available at www.T1EverydayMagic.com, deal with real-life challenges facing children with the condition, such as sports activities, birthday parties and other social events.

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