Friday, January 3rd, 2014
GE Healthcare has re-launched its MIND Online campaign, giving it a new website aimed at patients and carers affected by neurological disorders.
Posted in pharma7 | Comments Off on GE Healthcare re-launches online neurological campaign
Saturday, December 28th, 2013
In the very noisy world of social media, where Facebook and LinkedIn are slugging it out in the marketing ring to get big corporates on board, one channel is quietly forging a good niche in helping companies engage with their customers – Twitter.
Posted in pharma7 | Comments Off on Why Twitter is Leading the Way in Pharma Social Media
Saturday, December 21st, 2013
Six months after hosting the European Commission’s eHealth Week, the Irish government has published its plans for the area.
Its new eHealth strategy will prioritise e-prescribing, online referrals and scheduling, telehealth – particularly for the management of chronic diseases, and the development of summary patient records.
Posted in pharma7 | Comments Off on Ireland unveils eHealth strategy
Thursday, December 19th, 2013
In the age of declining sales and reduced face-to-face contact with healthcare professionals, the pharma industry is under pressure to find new ways of reaching its target market. Traditional marketing methods are mostly outbound, and in the digital marketing age clients are increasingly exercising their right to choose what materials they consume. Research shows that up to 34% of medical professionals now severely restrict access to sales people. This makes it essential to find other methods of reaching your audience. Here are some of the ways you can achieve success through pharma multi-channel marketing.
Posted in pharma7 | Comments Off on The ingredients of successful multichannel marketing in pharma
Monday, December 16th, 2013
Sorry, this entry is only available in Magyar.
Posted in pharma7 | Comments Off on (Magyar) A közösségi média használatának sokszínűsége a gyógyszeripari szektorban
Friday, December 13th, 2013
Sorry, this entry is only available in Magyar.
Posted in pharma7 | Comments Off on (Magyar) Online orvosi közösségek – a részvétel és tartalmas kommunikáció szabályai
Monday, December 9th, 2013
Sorry, this entry is only available in Magyar.
Posted in pharma7 | Comments Off on (Magyar) Egészségi állapot monitorozása: a múlt, jelen és jövő
Friday, December 6th, 2013
Sorry, this entry is only available in Magyar.
Posted in pharma7 | Comments Off on (Magyar) Patient Partner – játékos alkalmazás az adherencia javítására
Sunday, November 24th, 2013
Tictrac is a personal analytics platform that aims to allow people to take control of their data, display it in a dashboard and use it to inform better life decisions.
Posted in pharma7 | Comments Off on Tictrac makes self-hacking accessible for the masses
Friday, November 22nd, 2013
Akhila Satish, founder and CEO of CyberDoctor, believes in behavioral change through reflection. CyberDoctor just released their newest product, an app called PatientPartner. Fascinated by the connection between communication and science, Akhila wanted to bridge the communication gap between consumers and doctors. In her words, “We are all patients and we are all continuously patients. PatientPartner is not just an application you use when you are unhealthy, in fact we urge you to use it when you are healthy, so that you can strengthen your health awareness skill set.”
Posted in pharma7 | Comments Off on FOUNDER INTERVIEW: AKHILA SATISH, FOUNDER AND CEO OF CYBERDOCTOR
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