Three years into the Apple-led tablet era, the iPad is still being used as no more than a glorified touchscreen. Gabriel Cangiano, Ron Kane, and David Windhausen look at the key role it can play in the future of pharma. The first phase of development for any revolutionary new technology often looks a lot like what came before. The earliest cars resembled horse-drawn carriages; computer keyboards even today use the same layout as typewriters did in the 19th century. In some cases it takes many generations — human generations, not technology generations — to explore the full potential of a revolutionary new technology
