Adobe is out with their survey of 1000 marketers within the US and their key finding ? The marketing profession has changed dramatically as 76% of marketers think marketing has changed more in the past two years than the past 50. While some pharma companies have made significant changes in their marketing the majority, in my opinion, have not. The decision to allocate more money into digital is not the answer to outdated marketing. The answer lies in both the ability to attract new talent and the willingness to change processes that add little value to marketing or customers.
